AVE to Mecca

The “Halcon” [falcon] proposal by Tau Design was chosen as one of two finalists in the competition for the image of the AVE (high-speed rail in Spain) to Mecca. This is one of the most important engineering projects of recent years in Spain, with station architecture and exterior train design by Norman Foster’s studio in London.

The basis of graphics proposed by Tau Design, an image of a bird flying above the pilgrimage contemplating the earth from heaven, sought to convey spirituality, elevation, seen from above protecting the pilgrims travelling to Mecca, in addition to speed, lightness, advancement and progress.

The Kingdom of Saudi Arabia’s colours are used in the colour palette.
The graphic treatment of horizontal lines suggests the concept of travel, advancement and speed. Each of the horizontal lines that make up the falcon represents the connection between two points: the start of the journey and final destination. The horizontal lines in turn facilitate the reproduction, printing and manufacturing of the different applications.

Client: Renfe
Project: Concepts for image of the AVE brand to Mecca competition
Year: 2015