Poster of the Madrid Book Fair 2016

The Madrid Book Fair reaches its 75th edition. Much of the human experience functions on the basis of layers or levels. The Fair has 75 layers. Year after year, layers, strata, levels, all related to what we know as “culture”, have been superimposed, sequentially and partly randomly.

As the British artist David Hockney says, “we understand the present by comparing it to the past by adding layer upon layer”. I believe that the visual metaphor closest to this form of growth is an image constructed with the technique of “collage”, adding, fitting together “pieces” with a previous origin and which, like the work of creation in writing, are born from each other by adjusting to what already existed before.

The poster for the 75th edition of the Madrid Book Fair is a collage in which we have sought to assemble pieces that refer to the beginning of reading and writing by the child, the future reader; the printing techniques, the work of the designers who make up this artefact we call a book and its future.

The physical, the tactile, that which we also experience from various levels and senses is here integrated, embedded and proud of its materiality. Long live the book!

Client: Madrid Book Fair
Work: Image and coordinated graphic line
Year: 2016