Mapfre 2016 annual report
For the first time, Mapfre launches a comprehensive annual report combining economic concepts with information on corporate social responsibility.
Following this approach, Tau used the idea of a rule that measures company intangibles such as quality or excellence. A “mathematical code” that is evaluative and personal.
The variety of content is reflected in the use of business like photographs combined with more conceptual images, by means of visual metaphors. In addition, standard typefaces and handwritten fonts are combined.
Project: Comprehensive annual report