The story of two painters. Sofonisba Anguissola and Lavinia Fontana
The Museo del Prado presented an exhibition dedicated to two female figures of 16th century art: Sofonisba Anguissola and Lavinia Fontana. From different personalities and backgrounds, both escaped the stereotypes commonly associated with women in their historical context and opened the way for the significance of the artistic work of their female colleagues.
The graphics applied to the exhibition and its external diffusion emphasize the names of the artists, not too well known among the general public, with the intention of contributing to their greater recognition. The main image chosen for the diffusion pieces is a small and intense self-portrait of Sofonisba Anguissola, in which her young look is affirmed and transmits a frank personality.
The exhibition graphics used colors in dialogue with those used in the exhibition design, by the studio Polo Sequeros. For the solution of the manchette, a dark tone was used in the names of the artists, thus playing with their generous size with the subtle chromatic contrast. For the texts of the room and of the posters, a centered composition was used, with the intention that each content would acquire a certain individuality.
Images of the interior of the exhibition © Museo Nacional del Prado
Client: Museo Nacional del Prado
Project: Exhibition graphic