TECNOVE BUSINESS GROUP
The solid growth trajectory of TECNOVE BUSINESS GROUP has meant that in a few decades different companies have been created, each of them working in different fields from a common trunk. This growth has been accompanied by the appearance of particular symbols that, together with the descriptive name of the company in different typographies, originated an undesired dispersion of graphic brands.
For this reason, Tau Diseño was commissioned to harmonize the existing brand architecture, a work that was developed in two parts:
– The harmonization of the brands starting from the redesign of the main brand of TECNOVE BUSINESS GROUP, maintaining continuity with the historical image. To this end, a study of the size relationship between the “tablet” containing the logo and a new typography redesigned from the previous one was carried out to improve aspects such as its legibility, the compensation of shapes and typographic stain, without losing sight of the essence of the previous brand. A configuration was also created to place the two fundamental contents in each brand, the name TECNOVE and the “surname” of each of the Group’s companies as its associated descriptor.
– Finally, an alphabet was designed with its own typography that serves to compose the names of all the companies in the Group or those that may join it in the future. The TECNOVE typeface, developed exclusively in tall box, includes the glyphs from “A” to “Z”, the tilde for the “Ñ” and the accents “‘`¨¨^” associated with the vowels of the alphabet and the corresponding ampersand.
Both parts of the project, Brand Architecture and Typography TECNOVE, have been collected in its corresponding Visual Identity Manual.
Project: Group brand Harmonization, Typography Design and Visual Identity Manual.