UAM Graphic identity

The task was to create a graphic style with sufficient flexibility for the requirements of such a prestigious entity as the Universidad Autónoma de Madrid (UAM, Autonomous University of Madrid) with its extensive range of educational courses and events.

The graphic scheme is applied to the undergraduate, graduate, MA and summer courses studies, posters and institutional brochures. A new typographical style and identifying colour palette, along with a distinctive grid to include images, as well as text or coloured backgrounds, make up the updated UAM’s communication graphic scheme.

Client: Autonomous University of Madrid