Brand development for the 50th anniversary of the UAM


Creation of the commemorative logo, together with a manual of basic applications, which functions as an umbrella for all the communication of the Anniversary of the UAM.

The graphics are developed from geometric figures, an element that, designed by Tau, is present in other applications of the University and is incorporated into the number 5 of the logo Anniversary.

The coexistence of the anniversary logo with the visual identity of the UAM, also designed by Tau, is proposed.

Client: Autonomous University of Madrid
Project: Commemorative logo, user manual and coexistence with the university logo and applications
Year: 2018