MAPFRE Annual Report 2015
Tau Diseño has developed, yet another year, the design and layout of the MAPFRE 2015 annual report.
Based on concept images related to the organization’s values and philosophy, the design is constructed by combining a chromatic range of bright colours with images of the different activity areas, both in the commercial and cultural areas, including social responsibility.
Once again aspects such as readability take precedence in the graphic approach for the economic values tables, contrasting with unconventional graphs and diagrams representing areas such as human resources or protocols for the company’s environmental protection.
The report consists of several publications, including a folder, along with its corresponding digital version.
Client: MAPFRE
Project: Annual report
Year: 2016
