Elduayen Palace Book
MAPFRE RE’s headquarters and representative offices occupy an outstanding building on Paseo de Recoletos in Madrid. This palace, representative of the architecture of the Restoration period that contributed so much to the character of this axis of the capital, was commissioned by Don José Elduayen, Marquis of Pazo de la Merced, a prominent politician and leader of those years.
MAPFRE’s relationship with the estate dates back to the 1930s, when the company rented a large part of it. Subsequently, and as owner of the property, MAPFRE undertook an exhaustive restoration of the building, addressing all aspects of heritage rehabilitation, as well as the necessary conditioning for its current use. The palace is one of the most outstanding examples of respectful and functional restoration in Madrid.
This publication celebrates this condition, at the same time as it traces an important historical period in our country, represented in the life of José Elduayen and his descendants. The text by Ignacio Pérez-Blanco y Pernas portrays these generations accompanied by an emotional photographic gallery and family documentary. MAPFRE provides a complete photographic report of the interior and exterior of the building, while recounting the company’s link with this Madrid site.
Client: MAPFRE RE
Project: Design and editorial layout