National plan for antibiotic resistance (PRAM)
The logo created for this project is inspired by the representation of plasmids (double-stranded DNA with genetic information not essential to the bacteria’s life, but facilitating its survival as it contains genes that provide resistance to antibiotics) and bacterial genomes.
The symbol is formed from chromatically different fragments that, in a global view, adopt a circular form conveying the idea of unity towards a common target.
The work includes a graphic standards manual for use in different applications and informative publication on the project, in addition to a series of promotional items.
Client: National Agency for Medicines
Format: Corporate line