Tourist signage in Castilla-La Mancha
The regional government of Castilla-La Mancha commissioned Tau to design the graphics for the tourist signage system for use on the region’s roads.
The set includes supports for various welcome and farewell locations in the community, informative and positional signs for approaching places or towns that are relevant from a tourist or cultural point of view.
Tau has produced a detailed manual defining the graphics of the signage, a repertoire of pictograms for types of tourist attractions and a wide range of illustrations for localities, sites and festivities.
The style of the illustrations combines the simplicity typical of cart signs with attention to detail in certain motifs that required it, without losing sight of the vernacular.
The typography used is based on and develops the practices of the Department of Tourism.
The implementation of the signage, which has already begun, will be carried out in various phases.
Client: Regional Government of Castilla-La Mancha