The construction of the logo is based on geometric patterns representing simplicity and character, in subtle manner incorporating iconic elements linked to the maritime: a bollard, centreboard trunk, sails… The Innovamar symbol stems from three references: a representation of frames in perspective, three-dimensional presentations of engineering software, weather or current behaviour (the movement of the waves…), joined in a common goal for the Foundation, grouped within the “key” graphic form.

Client: INNOVAMAR (Technological Institute for the Development of Maritime Industries Foundation), Spanish Ministry of Science & Technology, DDi and others
Project: Naming, logo and development of visual identity program for Innovamar
Year: 2002