Toro Gallery

The Bodegas Osborne have inaugurated the “Toro Gallery” in their historic installations of El Puerto de Santa María, a museum-space exhibiting different facets of the company’s universal symbol of a bull. Coinciding with the 60th anniversary of the first roadside “bull” billboard, this unique gallery shows the many aspects of the famous design by the graphic artist Manolo Prieto. From the first sketch to famous advertising campaigns, with renowned fashion models and figures from entertainment and culture, through to its historical evolution, the silhouette form and it’s many applications. Photographers, illustrators, graphic designers, writers, journalists… all pay tribute to this Spanish universal icon.

The Osborne Bull is one of the most solid and original references of the Spanish collective imagination. A happy synthesis between tradition and modernity, art and industry, nature and artifice, and this museum pays homage to the unique creation of the pioneering graphic artist: Manolo Prieto.

Tau Diseño is responsible for the naming, logo design and exhibition graphics: exhibition panels, introductory and entrance graphics to the different sections, hangings, icons and data visualization. The exhibition design runs along four walls, photos in this post are by Javier Perez Pellicer, Raúl Pérez Pellicer and Alberto Herencia.

Client: Bodegas Osborne
Project: Naming, logo and graphic exhibition
Year: 2016